My story

I've always loved bringing good people and good ideas together.

A little more about my background, the work I've been involved in and the business philosophy I've developed along the way.

From engineering to the internet

My working life started in electronics engineering. But when the internet began creating new ways for people to do business, I was fascinated by the possibilities.

Over the past 25-plus years I've been involved in online marketing, affiliate and referral programmes, SEO, social media and numerous digital business projects. I've always enjoyed the combination of learning how something works, finding an audience for it and helping it grow.

Customers first, relationships always

I've spent many years around network and relationship marketing, including my involvement with Utility Warehouse since 2001. While some focus primarily on building sales teams, I've generally approached the industry from a customer and affiliate marketing perspective: find something that people genuinely value and build from there.

What I appreciate about network marketing at its best is the collaborative element. Rather than working against people who serve the same market, you have an opportunity to support their success too.

Business leadership & private investment

My interests have taken me beyond marketing and customer acquisition into business management, early-stage ventures, equity fundraising and private investment. I've held leadership responsibilities, including serving as CEO of VC Crowd, and I've had opportunities to work with businesses at different stages of their development.

That experience has made me appreciate both the excitement and the uncertainty of building a company. Not every idea succeeds, and I don't believe there's a shortcut around research, hard work, integrity and good judgement.

What interests me today

I'm still exploring new ideas: from AI and digital marketing to investor networks, social media, affiliate businesses and new ways of connecting people with charitable causes.

There isn't one single project that defines me. The thread running through most of what I do is a belief that introductions, useful information and the right relationships can make a meaningful difference.

My philosophy: build something of real value, put people before hype, and help others succeed wherever you can.

Let's talk

If you're building a business, looking for a collaboration or simply think we might have something interesting to discuss, I'd be happy to connect.

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Views and projects described here are personal. References to private investment are not invitations or recommendations to invest.